INTRODUCING

BANARASI JARIGAI

BANGALORE FASHION WEEK

THE RUNWAY EDIT

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LOOK SPECIAL ON YOUR BIG DAY
BRIDAL WEAR
CREATE YOUR OWN STYLE STATEMENT
occasion wear
SIX YARDS OF SOPHISTICATION
SAREES
EXUDE GRACE AND ELEGANCE
SEMIBRIDAL WEAR
FOR YOUR DAILY FASHION
Casual Wear

Testimonials

Brand by Devi Muthukumar has been my evergreen ethnic wear spot! I keep coming back to Devi Muthukumar because of how easy it is to set up my wardrobe filled with authentic blouses and salwars. I can always bank on finding a great new addition to my wardrobe. I always feel welcome to their store. Thank you Devi Muthukumar for amazing services and clothes

Supriya and Dheetchana
Mom and Daughter

Devi muthukumar has been my go-to designer for all my ethnic needs. She always surprises me with her unique design ideas perfect for every occasion. Being a regular customer for 10 years, my experience with her is nothing short of exceptional.

Mrs. Juhi
Chennai

I love the unique designs of Devi Muthukumar ...Love her amazing ideas and she always surprises me with lovely traditional and fusion outfits...The IRRAVIKKAI blouses are intricate and unique always.

Mrs. Sowmiya Prem

I believe that what we wear is a way of telling others who we are without having to speak, so Devi akka, Veebooshaas and and their label Irravikkai has played a vey major role in making me more expressive through what I wear. Whenever I think of Veebooshaas, the first thing that comes to my mind is the work and the design they do. Each and every tie when I go with blouse materials or salwar materials, the ideas that they come up with are just amazing and the output , when you see their designs you will be surprised and their hospitality is something to watch out for. I can blindly trust them as they know whats best for us

Ms. Ida

 My first order with Devi Muthukumar was my wedding iravikkai (blouse🤪) in 2013 ! It was such a master class work and it was so elegent ! Since then she has desinged all my blouses in all the special occasions ! Her works are so unique, classy and never disappointing ! I just love all her work for me and have gotten complements on it everytime I wear it !!!

Dr. Nilofer
Ariyalur

 Looking at a special occasions or be it a party or a luxurious wedding , looking for an ethnic or ethnic fusion wear they have a resplendent style quotient which is well expressed thro their series of collections like NALLINAM , NARUMUGAI etc. and my recent purchase from their ‘unstitched embellishments ‘ was something I loved for the texture of the fabric and the Hand done Mirror work.

Mrs. Archana Babu
Chennai

 Devi designs beautiful and exclusive blouses. Each and every time a lovely new design, beautifully hand crafted exquisite embroideries. There is a mix of both modern and traditional touch. She listens and incorporates our needs patiently. A go-to for both daily wear and special occasion blouses.

Dr Priyanka
Trichy

Sarees, specially kanchipurams, hold a special place in my heart. And I would trust Devi Muthukumar to deliver a mind blowing blouse each time. The way she understood my preferences over casual chit chats showed her expert level skill. The totally unique design concepts that she prepared each time, quality of craftsmanship and material, finally the fitting room are nothing short of magic. It’s an experience that one should definitely feel!
It’s apt to amalgamate all her creativity banners under brand “DEVI MUTHUKUMAR”, as it’s her vision and hard work that is making us all shine❤️!

Mrs.Swarnalatha
Australia